Collectivist vs. Individualist cultures

In World of Warcraft, there are places where people take place in player versus player combat called battlegrounds. What happens is teams of Alliance players battle against Horde players for control over areas of the battleground or assault the team's bunkers etc. The reason I mention this is because they are very frustrating sometimes. They are frustrating because many players join these battlegrounds and play solely for themselves. This implies an extreme individualism on the part of these players. What I am curious about is this: Does this take place on the Korean servers as well? East Asia is renowned for their collectivist nature, especially in China and Japan. The irony of this of course is that by playing as a team, the individual player is rewarded with honor and tokens which can be turned into even more honor! So why ever play selfishly in a battleground? I think its because a lot of people who pvp have a hard time getting over tunnel vision. They see enemies and attack, instead of going past and helping the team win. This is a result of not being able to see past ones own glory on the battlefield. Its why we need captains and generals in the army. Its why there is a chain of command all the way down to officers and sergeants etc.

This may be a stretch of the imagination, but it is a very intersting phenomenon that I believe takes place at all levels of consciousness and human activity. There have been papers written about World of Warcraft and its implications for society etc and I believe they are something we should be considering in serious scientific debates and talks.